• Tri Glide Buckles allow for seamless integration to molle
• Reinforced opening makes inserting or removing gear a breeze
• Large enough to fit a 40′ 9mm lifeline, lanyards, thermos, or other essentials
• 7″x 6″ x 3″
• Proudly made in Western, PA

The testing process for WTFCAMO® involved rigorous experimentation and field trials. Here’s how they approached it:

1. Scientific Foundation: Delved into deer vision research, understanding how these animals perceive colors and details. Armed with this knowledge, set out to create a camo pattern that aligned with their visual capabilities.
2. Design Iterations: Crafted various camo designs, each emphasizing different aspects—color, contrast, and silhouette disruption. These iterations were based on our understanding of deer vision and the need to break up a hunter’s outline effectively.
3. Field Settings: Tested the camo patterns in real-world scenarios, mimicking how deer encounter hunters. Forests, open fields, and varying lighting conditions were part of our testing grounds.
4. Observations: Closely observed how the camo performed. Did it blend too much? Was the silhouette still visible? Did it disrupt the hunter’s form effectively?
5. Feedback and Refinement: Gathered feedback from experienced hunters, wildlife experts, and even conducted blind tests. Based on their insights, we refined the design further.
6. WTFCAMO® Emerges: After countless iterations over five years, WTFCAMO® was birthed—a pattern that truly considers deer vision. It breaks up silhouettes, blends naturally, and enhances a hunter’s chances in the field.